Agriculture in Turkey is sustained by the labor of millions of small and medium-sized enterprises. According to TUIK data, the vast majority of more than 2 million agricultural enterprises in our country struggle with massive challenges such as ever-increasing costs, climate changes, and market competition to maintain their existence. The Food and Agriculture Organization (FAO) states that these enterprises meet approximately 35% of world food production; this shows how critical a role they have. So, how can these valuable enterprises look to the future with more confidence? The answer lies in the digital agriculture revolution.
It is becoming increasingly impossible to overcome the challenges brought by modern agriculture with traditional methods. Especially financial pressures and difficulties in accessing technology directly affect productivity. However, breaking this cycle does not have to be as complex or costly as thought. As esular, we step in at exactly this point with our accessible and profitable digital agriculture solutions.
Fundamental Challenges Faced by Traditional Agriculture
Small and medium-sized agricultural enterprises face common problems that threaten their sustainability. These problems form an interconnected chain, hindering profitability.
1. High Input Costs and Financial Pressures
Basic input costs such as water, energy, fertilizer, and labor are constantly increasing. Traditional irrigation methods cause up to 40% of water and energy to be wasted. This situation creates a serious burden, especially for enterprises with limited financial resources. Additionally, the perception that technology investments are "too expensive" prevents steps from being taken to increase productivity.
2. Lack of Technology and Innovation
Not being able to access the technological advantages possessed by large-scale enterprises causes them to fall behind in competition. Being devoid of data-driven decision mechanisms leads to critical processes such as irrigation and fertilization being done based on estimation. This situation causes both resource waste and potential yield loss.
3. Market Competition and Low Yield
Market conditions demand higher quality products that comply with standards. Incorrect irrigation and insufficient use of technology negatively affect product quality and quantity. Consequently, market access becomes difficult and the income obtained remains insufficient to cover increasing costs.
Solution: Accessible Digital Agriculture and esular Technologies
Digital agriculture or Agriculture 4.0 is no longer a luxury exclusive to large enterprises. The modular, wireless, and cost-effective technologies developed by esular enable enterprises of all sizes to participate in this revolution. Our goal is to transform technology from being a complex and expensive investment into a tool that directly increases your profitability.
Reduce Costs, Increase Profitability
esular smart irrigation systems directly impact the largest cost items of traditional agriculture. Our Wireless Soil Moisture Sensors measure the actual water need of the soil instantaneously and ensure that irrigation is done only when and in the amount needed. Along with this, labor needs decrease thanks to automated processes.
- Up to 40% water savings: Only as much water as the plant needs is used.
- 30% energy savings: Pumps work less and more efficiently.
- 60% labor savings: The need for manual valve opening-closing and field control is eliminated.
These savings ensure that the investment made usually pays for itself within 1-2 irrigation seasons.
Increase Yield and Product Quality
Correct irrigation means direct product quality. The plant not experiencing water stress increases fruit size, taste, and market value. esular systems maximize the potential of your plants by keeping the moisture balance of the soil in the ideal range. This makes you more competitive in the market.
Make Technology Accessible
We are breaking the perception that technology must be complex and challenging. The esular ecosystem offers user-friendly and practical solutions:
- Completely Wireless: There is no need for excavation or pulling cables for installation. This significantly reduces installation cost and time.
- Solar Powered: Many of our devices are equipped with solar panels that produce their own energy. They work smoothly even on lands without electricity infrastructure.
- Easy to Use: You can manage your entire system with a single touch from anywhere in the world via our mobile application.
Conclusion: Take a Step Today for the Agriculture of the Future
The challenges faced by small and medium-sized agricultural enterprises can be turned into opportunities with the right technology investments. Digital agriculture is no longer just an option, but a necessity for sustainable profitability and competitiveness.
As esular, we help you prepare your business for the future with our smart agricultural technologies. By reducing your costs, increasing your yield, and lightening your workload, we make agriculture more profitable and manageable for you. We are ready to be your reliable partner in the digital transformation journey of you, our valuable producers, who are the backbone of agricultural production.
You too can contact us to introduce your business to the advantages of digital agriculture and get one step ahead in the competition for free discovery and consultancy services.
⚠️ Prices may change. The prices of the products mentioned in this content are the list prices prior to the publication date. For current campaigns and prices, please visit store.esular.com.
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